You can choose the topic Essay Example | Topics and Well Written Essays - 500 words - 2

You can choose the topic - Essay Example These different types of sports shoes will be discussed in detail below. The first category of these sports shoes are soccer shoes which are also commonly known as soccer cleats or football shoes. They are called so because they have cleats or studs. The importance of these cleats is for prevention of injuries due to the differences in the playing field from a normal walking road or pavement ways. The cleats help to maintain balance and prevent slipping on the ground and especially the soft playing ground. The next category is the bowling shoes. These shoes are customized with special soles that are usually smooth and flat with rubber material to prevent friction when sliding while at the same time allowing for the player to be able to brake. The top is made of leather which is to prevent them from quick wear and tear (this is especially so for the rental bowling shoes). The condition provided for these shoes is that the wearer should be careful to prevent them from getting wet or dirty as these two will prevent them from not only sliding well but also from effective braking which thereby provides considerable risks. Other than these two, there are also hiking/ mountain climbing shoes. Hiking shoes are especially made to withstand all types of rough terrain and outdoor activities. In this regard, they are made with special pads or patches on the inside to reduce any form of friction which may cause ankle injuries and blisters. To further prevent blisters and ensure comfort over long distance, these shoes are lined inside with leather. They are also stiff in order to support the foot firmly. For those intending to mountaineer, their shoes have crampons in addition to the above mentioned features to prevent slipping. Lastly, they are also waterproof for those intending to hike on water-prone surfaces. Athletic shoes as

Relationship banking Essay Example | Topics and Well Written Essays - 1500 words

Relationship banking - Essay Example Sale of banking products has become extremely competitive. This paper will discuss how relationship marketing has penetrated the banking sector and what are its pitfalls or benefits. It will also discuss the type of relationship that banks have with customers and what marketing activities it performs to establish and maintain such relationships. Banks have adopted the concepts of marketing in the highly competitive market as the consumers have become highly literate and empowered. Customers are increasingly using technology for using banking services, and hence the bank-customer relationship have become of great importance. To stimulate the improvement in the quality of service from the banks, deregulation brought in a range of suppliers in the financial services (Durkin & Howcroft, 2003). Because of the pressure on the bank margins from new competitors, banks have had to reengineer their internal and external delivery process to make profits. Technology is used to increase market share and reduce costs. Banks have been forced to consider this because in the new and emerging delivery channels the bank-customer interactions do not involve face to face contact. Relationship marketing (RM) means to identify, establish, maintain and enhance, and when necessary even to terminate relationships with customers and other stakeholders. In doing do both parties gain and the objectives have been met (Durkin & Howcorft, 2003). This conforms to Gummesson’s concept of relationship marketing. Thus it involves mutual satisfaction, gains and attainment of objectives. In RM the customer is treated as a partner and their needs are identified, and loyalty developed through quality service (Fjà ¤llborg, Morin, Mannberg, Rosell & Heckscher, 2005). Relationship between the buyer and seller differs across industries and firms and customer service forms the core of RM. Effective customer service creates